Campaign Concept, Design & Photoshoot Art Direction for Saje Natural Wellness, 2021
The Freedom to diffuse, wherever you are. Campaign design to celebrate the launch of Saje’s first cordless diffuser, the Aroma (Be) Free, in three unique & limited-edition colours.
Art Direction: Jamie Anderson
Photography: Kornelia Kulbacki
Copy Direction: Natalie Lenizky
Creative Direction: Bre Musgrove
Holiday Concept, Design & Photoshoot Art Direction for Saje Natural Wellness, 2020
Valentine’s day shouldn’t just be a celebration of romantic relationships. That’s why we made this V Day a We Day. Encouraging Community members to gift those who’d positively impacted their lives—big or small—celebrating all loved ones (including yourself).
Art Direction: Jamie Anderson
Photography: Kornelia Kulbacki
Copy Direction: Jess Flanagan
Campaign Concept, Design & Animation for Saje Natural Wellness, 2019
For this Remedial campaign we were focused on the Immune Product Category. The intention was to provide community members with 100% natural alternatives to help soothe the symptoms of coughs & colds.
Art Direction: Jamie Anderson
Photography: Kornelia Kulbacki
Copy Direction: Natalie Lenizky
Campaign Design for Saje Natural Wellness, 2021
A collaboration between Saje Natural Wellness & The Little Market, this limited-edition diffuser launch celebrated this partnership and the shared values & design ethos of the two brands. The Diffuser is textural, sophisticated and creates a positive impact—every Aroma Mosaic purchased supports job opportunities for the artisans of The Little Market. These were all key storytelling elements we leveraged in the campaign.
Art Direction: Jamie Anderson
Photography: Kornelia Kulbacki
Copy Direction: Natalie Lenizky
Campaign Design for Saje Natural Wellness, 2021
Healthy skin requires a healthy skincare routine – 100% natural, plant-based products with no synthetics, developed for all skin types.
To celebrate the re-launch of Saje’s all natural skincare product line with nothing-but-natural ingredients, we developed a sleek and minimal campaign direction, simplifying the journey to healthy skin even more with step-by-step break-downs of each range within the line in a robust email campaign.
Art Direction & Photography: Up Close Agency
Copy Direction: Natalie Lenizky
Creative Direction: Bre Musgrove
Launch Concept, Design & Photoshoot Art Direction for Saje Natural Wellness, 2018
Saje launched some of its wellness favourites in travel-friendly sizes in Spring 2019. The new Easy Essentials were designed specifically to support our community members’ wellness on-the-go.
We elevated the packable, portable nature of these new minis, showing them in-hand with playful gestures, implied movement, and improbable stacks.
Art Direction: Jamie Anderson
Photography: Kornelia Kulbacki
Copy Direction: Natalie Lenizky
Campaign Concept, Design, Photoshoot Art Direction & Animation for Saje Natural Wellness, 2019
For this Fall Campaign we wanted to exemplify the feeling of getting organized, inspired, motivated – ultimately getting back to wellness. Campaign visuals were created to nod to getting back to structure and steadiness of the time of year through playful use of grids and organizational animations.
No matter what you’re getting back to this fall, Saje has natural remedies to mix & match and keep you motivated and feeling your best.
Art Direction: Jamie Anderson
Photography: Kornelia Kulbacki
Copy Direction: Natalie Lenizky
Summer Swim Campaign Concept, Design & Photoshoot Art Direction for lululemon athletica
Being amphibious means being able to move effortlessly from land to water—no changing required. Lululemon's summer gear reflects this by allowing you to be an athletic opportunist who isn’t limited by their environment. We brought this to life through the stories of Lululemon Ambassadors who embody this lifestyle through yoga, run and swim.
Copy/ConceptPartner: Natasha John
Photography: Miles Clark
Art Direction: Pat Young
Campaign Concept, Design & Photoshoot Art Direction for lululemon athletica
This campaign's brief was simple—feature Lululemon's core pant styles shot from the waist-down, highlighting product details and their technical features. So we thought, why not make it waist-up!
Copy/ConceptPartner: Arrabelle Stavroff & Dre Turner
Photography: Miles Clark
Art Direction: Veronica Stark
Film Promotion & Campaign Design for Here to Be's partnership with Africa Yoga Project
Here to Be is a community-based social impact program who's mission is to make the healing benefits of yoga and meditation accessible to all.
The purpose of this project was to support the global launch of Here to Be by telling the stories of the organizations they partner with around the world.
Copy/Concept Partner: Arrabelle Stavroff
Photography: Colin Adair
Art Direction: Stephanie Chan & Katie Maasik
Film Director: Andrea Wing
Cinematography: Stuart Gillies
Editing: Bill Hardman
Lookbook Campaign Concept, Design & Photoshoot Art Direction for lululemon athletica
This digital look-book was designed to educate on the versatility of Lululemon's bra assortment, by creating distinctions between the varying support levels through a scrolling experience. As the environment changes, so does her bra, increasing in support as the activities become more intense.
Copy/ConceptPartner: Alyson Strike
Photography: Pat Young
Art Direction: Marie Gosal
Illustration & Design for lululemon athletica
This illustration was created for the Summer accessories collection, and became one of the top selling water bottles of the season, featured on the water bottles landing page.
Art Direction: Gillian Damborg
Co-illustration: Emma Hands
Branding & Identity Design
Client work, Identity package created for a Vancouver-based Photographer.
Branding & Identity Design
Identity package created for a Vancouver-based ceramic artist.
Winner of the John C. Kerr Chancellor's Award for Design, 2012.
